#135 – The business behind the luxury flower and gift giving industry – Samer El Sahn, Floward

In another episode of Commerce Talks recorded at Seamless KSA with co-host Lina Gallagher, Alex interviews Samer El Sahn, the Chief Product Officer at online flowers and gift company Floward. Founded in 2017 and having raised $156M in Series C funding, Floward delivers in 36 cities in nine countries across MENA and UK, guaranteeing same-day delivery across the board through its own refrigerated fleet. Samer shares what it takes to build such a successful ecommerce business and his insight into the gifting market in the Middle East and beyond.