#137 – Bringing fashion value concepts to the GCC – Anshuman Anand, R&B

In this episode of Commerce Talks with Alexander Graf, I sit down with Anshuman Anand, CEO of R&B, at the Riyadh Seamless Conference. We explore R&B's journey as a value fashion brand expanding across the GCC and India. Anshuman shares insights into the unique dynamics of the Saudi market, characterized by its young, affluent population and high birth rates. We discuss R&B's strategy of focusing on women's and kids' fashion, the challenges and opportunities of online versus offline retail, and the impact of competitors like Shein. Anshuman also delves into the significance of loyalty programs and the evolving logistics landscape in Saudi Arabia. Tune in to discover how R&B is navigating the fast-paced world of fashion retail in a rapidly changing market.