#139 - How to ensure omnichannel success in a brick and mortar industry - Günther Helm, Cenomi

In this episode, Günther Helm, CEO of Cenomi Retail, discusses the growth of e-commerce in Saudi Arabia and the challenges and opportunities it presents. He emphasizes the importance of price and customer service in building customer loyalty. Günther also shares insights into the unique aspects of doing business in Saudi Arabia, including the Saudization strategy and the cultural differences that impact the retail industry. He discusses the future of e-commerce and the potential for super apps in the region. Overall, Günther highlights the dynamic and rapidly changing nature of the Saudi Arabian market. The conversation explores the opportunities in Saudi Arabia, the priorities for growth, building a strong team, becoming an omnichannel retailer, and closing remarks.