#140 - Cutting out the middleman in the coffee industry - Ali Al Ebrahim, COFE App

In this episode of the Commerce Talks podcast, Ali discusses his coffee venture in Kuwait and the market in the GCC region. The COFE App aims to solve the problem of connecting coffee bean farmers directly with coffee shops, cutting out the middlemen. The app offers a personalized coffee ordering experience for consumers and generates revenue through subscriptions, commissions, and partnerships. Ali shares the current status of the business and plans for expansion in 2024. He also highlights the advantages of using the COFE App in Dubai and discusses the coffee culture in different cities.