#140 - Cutting out the middleman in the coffee industry - Ali Al Ebrahim, COFE App

In this episode of Commerce Talks with Alexander Graf, I sit down with Ali Al Ebrahim, founder and CEO of COFE App, to explore how his innovative platform is transforming the coffee industry by cutting out the middleman. Ali shares insights into the $44 billion MENA coffee and tea market and explains how COFE App bridges the gap between farmers and consumers, offering better margins and quality. We discuss the app's unique business model, which includes B2B supply chain solutions, e-commerce for coffee enthusiasts, and an on-demand marketplace for coffee shops. Join us as we delve into the challenges and opportunities of launching a tech-driven coffee venture in the GCC region and Ali's vision for making COFE App a global player.