#15 James Murden, co-founder of AliveLab

With his background in mobile and audio-visual technology and easy on-screen manner, James was a successful presenter for consumer electronics on television shopping channel QVC – which is where he met Sharon, now his business partner, who fronted interior design segments at the time. After Sharon came across augmented reality technology as applied in mobile decorating applications, the two decided to create a business in this area, using AR technology to create a play product for children, Mardles, and using their home shopping experience to sell it on television.