#28 The time to talk about Climate Change is over. Wessel van Eeden, Justdiggit.

In this episode of Commerce Talks with Alexander Graf, I sit down with Wessel van Eeden, the global marketing director of Justdiggit, to discuss the urgent need for action against climate change. Wessel shares how Justdiggit is transforming dry lands in Africa into lush green environments by employing simple, ancient techniques. We explore their innovative approach to connecting donors directly with African farmers through a digital platform, ensuring transparency and direct impact. Wessel also explains how Justdiggit's efforts are not only re-greening the land but also empowering local communities by improving agricultural yields and water retention. Join us to learn about the groundbreaking strategies that are making a real difference in the fight against climate change.