#37 How to master omnichannel in retail. Ben Cornelisse, CEO Kamera Express.

Join me on this episode of Commerce Talks with Alexander Graf as I sit down with Ben Cornelisse, CEO of Kamera Express, to uncover the secrets behind mastering omnichannel retail. We explore how Kamera Express has become a leader in the photo and video equipment market across the Netherlands and Belgium, and why their unique approach is setting them apart from struggling competitors. Recorded in their impressive Amsterdam superstore, Ben shares insights on the evolving role of physical stores, the importance of customer interaction, and the balance between online and offline sales. Discover how Kamera Express is navigating the challenges of the German market and their strategies for future growth. Tune in to learn how to successfully blend e-commerce with traditional retail for a winning formula in today's competitive landscape.