#80 - Mars’ journey from wholesale to D2C - Balki Subramanian, Mars

In this episode of Commerce Talks with Alexander Graf, I sit down with Balki Subramanian from Mars to explore the company's transformative journey from wholesale to direct-to-consumer (D2C) strategies. We delve into how Mars, a global leader in confectionery, pet care, and human food, is adapting to the evolving market landscape. Balki shares insights on Mars' digital demand initiatives, emphasizing the importance of consumer experience platforms and the shift towards personalization and sustainability. We discuss innovative D2C experiments, particularly in the pet care sector, and how Mars is leveraging technology and strategic acquisitions to meet consumer needs. Join us as we uncover Mars' vision for the future, driven by a blend of organic growth and strategic partnerships.