#84 - How the metaverse may change the luxury fashion industry - Kaan Dönmez, Vakko

Vakko is one of the premier fashion houses in Turkey and we spoke to Kaan Dönmez, the Digital Channels EVP there, to get a better understanding of how ecommerce has changed over the years for this particular audience. Listen to this episode to learn more about how selling is changing as generations change, why what has worked in brick and mortar won’t necessarily work online, and what the future of ecommerce will look like for luxury brands with evolving technology such as the metaverse.