#85 - How electric cars are impacting the automotive aftermarket industry - Reiner Eckhard, Caramba Chemicals Group

If you have a car, it’s very likely that you’ve used a Caramba product. We spoke with their CEO, Reiner Eckhard, about the 250 billion and growing automotive aftermarket industry and how they manage B2B and B2C revenue streams with sights set on D2C as well. Listen in to hear about how Tesla and other electric cars are forever changing the market, how Amazon can be your ally, and why the quality of the product rules all.