#88 - Tackling the complexities and challenges of the B2B market - Brett Sinclair, B2B Commerce Association

To learn more about the state of the B2B market in Australia, we spoke to Brett Sinclair, Founder of the B2B eCommerce Association. We discussed the various complexities and challenges of ecommerce in B2B and D2C and looked at what has changed in the market over the last years. Listen in to hear us discuss the importance of change management, hiring challenges the industry is still facing, and why the silver bullet of personalization still hasn’t been reached.