#91 - E-commerce in Saudi Arabia: cultural understanding is key to success - Ronny Froehlich, GoldenScent

We joined Seamless Saudi Arabia in Riyadh this year to speak to some of the brightest minds in the Middle East about all things relating to payments, fintech, retail, and e-commerce. First up is the co-founder of GoldenScent, a premium fragrance and beauty shop who spearheaded e-commerce in the region. Listen as we chat with Ronny Froehlich about how he started a business in the region, the impact of culture on e-commerce, and how they utilize influencer marketing.