#94 - How to build brand trust in new markets - Muhammad Rehan Qadri, Khaadi

At Seamless Saudi Arabia, we spoke with Muhammad Rehan Qadri about the growing international clothing brand, Khaadi. As the CIO, Rehan talked us through the ecommerce market in Pakistan and how Khaadi is taking advantage of local talent, marketplaces and experimentation to grow the brand internationally. Listen in to hear about how ecommerce will look for the younger generation, how they’re building trust for their brand, and about covid’s positive impact on the industries growth.