#96 - Why your brand’s mobile shopping experience needs to improve - Kapil Sethi, GMG

Gen Z is taking over the consumer population and with that, social commerce is finding its way into the discussion for all commerce leaders. We spoke with Kapil Sethi at GMG about how they have evolved over decades to operate a global omnichannel experience for a number of brands. Listen in to learn about their bet on the growing health and wellness industry, how their logistics cater to both a B2B and B2C audience, and how e-commerce is changing with the next generation.