#34 A Peek Inside Gartner and Forrester - Analyst Deep Dive with Spotlight's Andrew Hsu

Gartner and Forrester have an enormous amount of influence in the commerce vendor landscape but not that much is known about them. In this interview, Kelly and Dirk chat all things analysts with Andrew Hsu, managing director and co-founder of Spotlight, a firm devoted solely to improving relationships with analysts. We cover who the top analyst firms are for commerce, their business model, how they hire and evaluate analysts, what analysts do on a daily basis, reports like Magic Quadrants and Waves, and why legacy vendors do so well with these reports.