#50 All Things B2B Commerce With Andy Hoar

Commerce Tomorrow - A podcast by Commerce Tomorrow

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From his long tenure as Forrester's lead B2B analyst to founding the world's largest B2B conference to founding Paradigm Consulting, Andy is a top voice in the world of B2B commerce. In this episode, we talk about the consumerization of B2B commerce, brands going direct to customers, B2B marketplaces, and much more.