Now What?

In this episode of Communication Breakdown, hosts Steve Dowling and Craig Carroll discuss the implications of Trump's victory in the 2024 presidential election on corporate communication strategies. They analyze the contrasting responses from corporations compared to the 2016 election, highlighting a significant silence from many companies. The conversation delves into the importance of articulating corporate values, preparing for potential fallout from divisive policies, and the need for proactive communication strategies. Craig and Steve emphasize the risks of appearing indifferent and the necessity for companies to adopt a campaign mentality in their communications.TakeawaysTrump's victory marks a significant shift in American politics.Corporate responses to elections can vary greatly over time.Silence from corporations can be interpreted as indifference.Companies should clearly articulate their values to employees.Navigating employee sentiments is crucial during political transitions.Proactive communication can mitigate potential fallout from policies.Companies need to prepare for unpredictable political landscapes.A campaign mentality can enhance corporate communication effectiveness.Exit strategies are essential for companies taking strong stances.Understanding the optics of corporate communication is vital.Companies MentionedAxiosAmazonMicrosoftPepsiJohnson & JohnsonStarbucksGoogleTopics MentionedTrump, corporate communication, employee sentiment, corporate values, 2024 election, PR strategies, corporate silence, political engagement, crisis managementChapters00:00 Introduction to Communication Breakdown00:54 Trump's Victory and Corporate Reactions03:48 Comparing Corporate Responses: 2016 vs 202406:04 The Silence of Corporations09:01 Navigating Employee Sentiments12:49 The Role of Corporate Values15:09 Preparing for Potential Fallout18:57 Proactive Communication Strategies22:16 The Risk of Indifference26:23 Campaign Mentality in Corporate Communication31:41 Conclusion and Future Outlook