Coming Up With the Perfect Community Idea — Ep 6

In this episode you’ll get ideas to come up with the perfect community and we’ll share a list of tools that will help you find them. Episode Highlights: It’s important to know who your audience is and who you help or who you want to reach. We talk about the Help Statement. The formula is: I help (AUDIENCE) to (WHAT YOU DO) in order to get (RESULT). Kami’s Help Statement: I help business leaders how to harness the power of social media so that they can make a difference by connecting with their community to get better business results. Madalyn’s Help Statement: I help social media marketers and business owners exponentially grow their brand in an authentic and impactful way so they can get seen and heard. Think about your avatar and niching down because when you talk to everybody, you talk to nobody. Find your audience using the tools we cover in this episode. Facebook ads allow you to create an ad and target specific people and boost content. Lead magnets allow you to build a mailing list or get validation. Twitter bios and advanced search are great tools for gathering information using keywords Google search is a good way to find Twitter Chats using key hashtags. Building an email list helps to know what the community’s need is. Email segregation is key to targeting your audience with the right content. Links, Tools & Apps Mentioned in this Episode: Facebook Ads Twitter bios ManageFlitter Followerwonk Twitter Advanced Search #MobileChat Twitter Chats for Social Media and Marketing List Rebekah Radice (her new weekly newsletter is called Branded) ConvertKit Ryan Levesque Call-To-Action Your call-to-action for this week is to write your Help Statement and comment it below OR tweet it to us using the #CommunitiesThatConvert hashtag. Help Statement: I help _____ (which audience) to do _____ (what you do) in order to get _____ (what result). How to Reach Kami Huyse: If you’d like to learn more about Kami, visit her website at www.zoeticamedia.com. You can contact her by email at [email protected] or tweet to @KamiChat.  How to Reach Madalyn Sklar: If you’d like to learn more about Madalyn, visit her website at www.madalynsklar.com. You can contact her by email at [email protected] or tweet to @MadalynSklar.