EPISODE 10: It’s Not about the Cookie : THE POWER OF FRAMING INTERACTIONS

This week our guest is Melina Palmer, a renowned keynote speaker in behavioural economics and the CEO of The Brainy Business, as well as hosting one of the best podcasts on the subject of the practical application of behavioural economics. In this episode, we're going to discuss the art of influencing both up and down, and how to tailor your cybersecurity message to different audiences.  Melina teaches us that it's not about the cookie - that is, it's not just about the product or cybersecurity awareness and controls themselves, but it's about how we frame information and communicate change. With her expertise in behavioural economics, Melina shows us how to make change easier, reduce decision fatigue, and increase social capital through understanding and compromise. If you're interested in understanding the behavioural science behind cybersecurity and how we can communicate more effectively, then you're in the right place.  Links to everything Melina discussed in this episode can be found in the show notes and if you liked the show, please do leave us a review. Follow us on all good podcasting platforms and via our YouTube channel, and don't forget to share on LinkedIn and in your teams. It really helps us spread the word and get high-quality guests, like Melina, on future episodes.  We hope you enjoyed this episode - See you next time, keep secure, and don’t forget to ask yourself, ‘Am I the compromising position here?’