How To Build A Podcast Marketing Machine with Tom Hunt (Pathmonk Presents Podcast)

In this episode of Confessions of a B2B Marketer, I jumped on the Pathmonk Presents Podcast hosted by Lukas Haensch. Lukas and I discuss podcasting and its impact on marketing, how Fame achieved a 10x return on time and money spent, how we use Google Ads as a primary channel, and build permission assets before starting a podcast.