Creative Direction In PR Masterclass with Nipa Eason - ideas for a stronger working relationship between PR and Creative that will lead to better work.

When we think of creative directors, we immediately think of people working in ad agencies. But there's a whole other world of CDs who are working on the client side, at design firms, marketing agencies, or at PR companies like my guest Nipa Eason. Nipa is a brilliant Creative Director from Tallahassee, Florida, who has been working exclusively in PR for the last several years, and she's here to share some things she's learned along her journey, specifically some misconceptions and misunderstandings that happen between the PR side of the house and the creative team at a PR agency. So if you're working in PR as a creative, you're going to want to pay special attention to this episode.