Marketing Lifecycle vs. Sales Funnel

The marketing lifecycle is more inclusive of today's business and consumer buyer journey than the old, antiquated sales funnel from 100 years ago.  In this episode I review why brands should be focused on the Marketing Lifecycle and should completely get rid of the term 'sales funnel'. PLUS I review the 6 steps in the customer journey that marketing needs to be aware of when creating content. Links and show notes can be found here:  https://www.vickioneill.com/marketing-lifecycle-sales-funnel