Prospecting vs. Marketing

This episode reviews the differences between prospecting and marketing plus the value and power of a balanced combination of the two. Vicki O'Neill, host of the Connect the Dots podcast, reviews 3 ways to increase prospecting and 3 ways to increase marketing (both assume you already know who your target customer is and where they spend time).  More details can be found in the show notes at: https://www.vickioneill.com/76