Why the Barbie Movie was a Massive Success with Brittney Minton

How did Barbie, a movie about a plastic doll, generate over $1.4 billion? In this episode, Ruben and Brittney spill the tea on Mattel's genius move with the Barbie movie. Spoiler alert: it’s self-deprecation. The movie’s main trailer promises that “If you love Barbie, this movie is for you. If you hate Barbie, this movie is for you.” Not only did Mattel realize that they have a loyal following, but they also recognized the controversy surrounding their Barbie dolls. And filmmaker Greta Gerwig leaned into that. Besides the art of self-deprecation and how they incorporated legacy storytelling into the Barbie movie, Ruben and Brittney also go deep into Mattel's history, highlighting controversies, clever branding, and a brilliant pivot into the entertainment industry. We’re not going to give you any more spoilers! You’re going to have to listen to the episode and watch the movie yourself. Whether you liked the Barbie movie or not, this episode is for you. We could all take a page out of Mattel’s book. Visit http://dubb.com/cl-podcast for more episodes. The story continues on http://dubb.com.