Challenging a non-inclusive world | Charlotte Williams

Since a young age, Charlotte has been trailblazing in social media. She grew up getting into the nitty gritty of platforms like MySpace and became an early adopter and expert of Twitter and Hubspot. Now, she runs her own influencer marketing agency, SevenSix, producing purpose-led campaigns that generate a positive impact. SevenSix was born out of frustration with the industry, that companies are not getting ‘the basics’ right when it comes to accessing and managing the needs of Black talent. Charlotte’s aim is to amplify influencers–particularly those with exciting profiles who get overlooked. She has an eye for potential and is keen to champion others. As a young leader, she demonstrates a high-level of self-awareness–I certainly noticed how she strives to get the balance right in how much support to give her staff. Charlotte has a strong desire to ‘fix’ or care for others but also recognises she needs to understand how employees like to be supported. She’s building something quite special at SevenSix, an environment that she wants to be both ‘safe and happy’ for employees. She recognises that her agency may not (yet) be able to pay the big bucks but they can create a special family-like environment where people can be part of driving forward this trailblazing brand.