Daniel Hulme | Digital co-pilots, Liquid and decentralised organisations

In Daniel’s revisit interview (his first is episode 3), Daniel opens up his large brain to us again! He describes his journey of being bought by a bigger company. He founded Satalia, a now 120 person AI consultancy and it was recently bought by WPP and he is still CEO. Daniel struggled initially to understand how funding or a buyout was the right route. He is a big proponent of decentralisation and did not want to fit into a predictable role that Venture Capitalists wanted. According to Daniel, WPP was unlike other potential buyers and embraces Satalia’s difference and wants to use it within their own organisation.