Everyone has a superpower | Mark Cuddigan

As CEO of successful baby food brand, Ella’s Kitchen, Mark Cuddigan is committed to his employees in a profound way. His leadership principles are to allow for autonomy. Instead of making decisions, Mark aims to serve. Indeed, four years ago he committed to not making any decisions at all! From that point on, he has been a sounding board, a coach and provides his input--but he will always leave decision-making down to the expert: the employee at hand. Leadership is a privilege to him. He believes that all employees have superpowers and recently they got everyone to share that superpower so that they could distribute them around the business. This enables people to support others with their relevant strengths. Following the death of his Managing Director just before lockdown, Mark has learnt a lot about looking after himself. This extreme tragedy led him to put everyone else first to his own detriment. Now, he’s much more committed to his own wellbeing. This starts with things like meditation and getting a dog! As a registered B Corp, Ella’s Kitchen has very high ethical standards. He’s invested in seeing the B Corp mark proliferate to as many organisations as possible. He says the tough process involved is the right one. Tune in to hear him talk about autonomy, B Corp, his own wellbeing and more. Get support with your journey to conscious leadership at www.consciousleaders.org.uk