Martyn Sibley | The life of a disabled CEO

Martyn got his latest business off the ground when he put himself out there, asked for help and then capitalised on those moments. As a business leader, his company, Purple Goat now uses the power of disabled creatives and influencers to create engaging, progressive and representative marketing campaigns and serves big brands such as Tesco and Virgin Media. Martyn is keen to highlight that the disability market is huge with approximately 1.3 billion people in it. He says that these audiences are underserved. As an employer, Martyn employs 50% disabled people (across mobility, neurodiversity, hearing and visual) and he recognises that conversations around disability are not always comfortable even for someone like him because he feels like he, of all people, should get it right! He shares how we can lean into these difficult conversations and not worry about being perfect. Martyn has experienced burnout in recent times and we explore how it’s helped him understand mindfulness at a much deeper level to help him through the tough moments as well as lean into a more modern type of masculinity.