People as citizens, not just consumers | Jon Alexander

Jon Alexander spent 10 years in advertising, completed three masters degrees and takes a very philosophical approach to his work. A previous boss once said to him about his job "people are receiving about 3,000 advertising messages a day, your job is to cut through them". This left Jon deeply unsatisfied. It led him to explore deeper ethics in advertising and ask the question "what if people were more than just consumers?", and, "what if we brought the same kind of energy into selling stuff into involving people?" On this podcast, you will hear a deep sense of philosophy but also a very practical approach into exactly how you involve and empower people in commercial and public sector projects. Jon and I explore how we get people to truly participate in the solutions we need in society.