You’ve heard about brain elasticity over the recent years, but how can you put that knowledge to use? How about re-programming your brain so that things like suffering might become truly optional? Our guest, Bill McKenna, is the founder of what is called Cognomovement and he says it’s possible to make quick, easy and even permanent change with his method. Believe it or not, we discover why a colored soccer ball may be at the center of all of it.