Inclusivity in Health & Fitness with Jake Gifford

Jake Gifford  is a personal trainer & doctoral researcher from Chesham, with research interests in physical activity, weight and health inequalities. He   looks at the broader social processes, barriers, and facilitators which impact health and well-being to better inform policy and reduce health inequalities across the population. We discussed: - Jake's interest in health inequalities - Understanding biological, social and environmental factors influencing weight - Why guilt, fear and shame are ineffective motivators - Healthism and the moralisation of health behaviours - Consequences of assigning individual responsibility for health - Thoughts on the UK’s strategy to tackle obesity - How we can practice inclusivity as coaches or practitioners Find Jake here: Website Instagram  Twitter Find me here: Instagram Website Coaching Mentoring