How To Turn Expertise Into Emotional Buying Decisions with Stephen Steers

How can focusing on your Ideal Client Profile (ICP) and honing storytelling transform your consulting practice? In this episode, author, keynote speaker, and President of Steers Consulting Group, Stephen Steers, shares some of the strategies that have reshaped his business. With experience advising over 750 companies, Stephen discusses how he pivoted to serve professional services firms and managed service providers (MSPs) in cybersecurity, focusing on what he found most effective for scaling—leaning into niche markets and reliable channels like speaking engagements. By identifying the core motivations that drive buyers, Stephen explains how he uses tailored storytelling to bridge business goals with personal values. The approach simplifies client relationships and emphasizes the value of one or two effective channels for lead generation over spreading yourself too thin. He underscores that growth is often more about mindset than skillset, especially when aiming to scale.In this episode, you’ll learn:How to target your ICP for scalable growthCold outreach strategies for steady leadsHow to get clients and set goalsThe Magnificent 7 Reasons Why People BuyThe power of storytelling to deepen client relationshipsThe benefits of seeking speaking opportunitiesThe importance of building and owning your email listsWant to learn how we can help you grow your consulting business? Schedule your free Growth Session Call today!  www.consultingsuccess.com/grow