Redpoint Content: Becky Lawlor on original research done right

Link to the 2024-2025 Blueprint for High-Impact Content: https://redpointcontent.com/free-report-download/************************In this episode of Content Briefly, we’ve interviewed Becky Lawlor, Founder, and Chief Research & Content Officer at Redpoint, and discussed her B2B buyers guide, her findings, and more.This episode is brought to you by our friends at Duckbill. Use code SUPERPATH for 50% off for the first two months.************************Timestamps:00:00 Intro03:09 Who is Becky Lawlor?04:05 The role of original research in thought leadership content.05:40 The rise of data-driven content.07:55 Becky's B2B Buyer Guide report.10:48 Challenges and benefits of original research.13:23 In-house vs third-party reports.17:18 The execution challenges of original research.20:30 Gated vs. open access to original research.24:13 Research sources: product and third-party data.27:24 AI in content creation and original research.31:08 Learn more about Becky and Redpoint and get in touch.32:00 Outro************************Useful Links:https://redpointcontent.com/https://www.linkedin.com/in/beckylawlor/************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.