Some Good Content: John Bonini on building a great content brand

In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more.************************Timestamps:00:00 Intro01:28 The origin of the Louder Than Words podcast.03:48 Building a personal brand on the side.06:59 John’s background.15:15 Learnings from leading marketing at Databox.22:27 How Some Good Content Company came about. 25:32 Knowledge sharing and consulting. 27:30  How industry changes affect companies’ content programs.31:46 Does the Content Brand framework change?34:37 Coaching vs execution.37:46 Learn more about John and Some Good Company and get in touch.40:05 Outro************************Useful Links:Website: https://somegoodcontent.comJohn on LinkedIn: https://www.linkedin.com/in/jbonini/John on Twitter: https://twitter.com/bonini84************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.