SparkToro: Amanda Natividad on doing things your own way

In this episode of Content Briefly, we’ve interviewed Amanda Natividad, VP of Marketing at SparkToro, and discussed original research, the absence of a concise content strategy and how it doesn’t affect their content program, personal branding, and more.************************Timestamps:00:00 Intro.03:10 Who is Amanda Natividad?03:37 Amanda's background.04:59 What is SparkToro?06:23 Reflection on changes in marketing.12:27 Original content on SparkToro’s blog. 14:20 Personal branding vs. corporate branding.18:47 Aligning marketing strategy with audience insights.21:44 Using an email list for marketing.26:02 Scalability of SparkToro's marketing approach.30:45 High-level individual contribution vs. traditional management34:27 Balancing high-value work and 'chill work'.37:37 SparkToro's content strategy.41:17 Leveraging original research in content marketing.45:01 Amanda's journey in building her personal brand.48:38 Learn more about Amanda and SparkToro and get in touch.49:52 Outro.************************Useful Links:SparkToro Website: https://sparktoro.com/Amanda’s Website: https://amandanat.com/Amanda on LinkedIn: https://www.linkedin.com/in/amandanatAmanda on Twitter: https://twitter.com/amandanatAmanda on Instagram: https://www.instagram.com/amandanat************************Stay Tuned:► Website: https://www.superpath.co/► YouTube: https://www.youtube.com/@superpath► LinkedIn: https://www.linkedin.com/company/superpath/► Twitter: https://twitter.com/superpathco************************Don’t forget to leave us a five-star review and subscribe to our YouTube channel.This episode is brought to you by our friends at tealhq.com.