Zapier: How Lane Scott Jones proved a 454% ROI on content

On episode #17, Jimmy speaks with Lane Scott Jones from Zapier. They discuss:- How Lane calculated a 454% content ROI for Zapier- How she grew the team from four to 20 people- How (and why) Zapier publishes 85 articles each month- How A.I. is speeding up the team's editing workflow👉 You can follow Lane Scott Jones on LinkedIn here: https://www.linkedin.com/in/lanescottjones/👉 You can learn more about Zapier here: https://zapier.com/