3 Steps to Achieve Sales and Marketing Alignment with Darryl Praill, Ep #98

Is sales and marketing alignment necessary? Should marketing own the SDR function? Why are most marketers afraid to be corporate evangelists? Darryl Praill—the CMO at Agorapulse, the industry’s leading social media management platform—has some strong opinions about this topic. Specifically, he firmly believes that sales and marketing must align. How do you achieve that? We dive into it all in this episode of The Content Callout.  Outline of This Episode [1:33] Darryl’s rapid-fire tips for marketers [1:50] Sales and marketing alignment is more than a sound bite [9:55] Should the SDR function be part of marketing? [16:25] The problem is that messaging isn’t consistent [18:31] Why are people afraid to be brand evangelists? [26:10] The best way to connect with Darryl Connect with Darryl Praill Connect with Darryl on LinkedIn Agorapulse Connect with The Content Callout https://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts