Building a B2B Marketing Foundation with Fractional CMO Mark Evans, Ep #95

Mark Evans is a Fractional CMO for B2B SaaS companies. He helps companies assess their business, identify opportunities and gaps, and create a solid B2B marketing foundation, so the business is marketing to the right people in the right channels at the right time.  He starts by determining where your company fits in the competitive landscape. Then he helps you decide where to position yourself to share what you do, who you serve, why it matters, and how you’re unique in the marketplace. He’ll help you decide where to tell your story, how to tell it, and how to build content so you can tell your story where it matters.  In this episode of The Content Callout, Mark explains how he helps B2B brands build a solid marketing foundation as a Fractional CMO. Don’t miss it!  Outline of This Episode [1:25] What is a fractional CMO? [3:23] Marks 3 rapid-fire marketing tips [4:53] Talk to your customers regularly [9:48] Why you should only use a few marketing channels [13:57] How to choose the right marketing channels  [17:17] Mark’s 4 C’s of LinkedIn [19:29] A conversation about the LinkedIn algorithm [22:28] Mark’s preferred content creation strategy [26:36] Bonus tip: You need to start a podcast [28:13] How companies can leverage content-driven marketing [31:35] Where you should start building your marketing foundation  [34:28] The #1 thing marketers are doing that’s preventing success [35:47] How to connect with Mark Evans Resources & People Mentioned Ross Simmonds Connect with Mark Evans The Marketing Spark Podcast Connect on LinkedIn Follow on Twitter Read on Medium Connect with The Content Callout https://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts