Creative Strategies to Source and Optimize Content with Justin Schmidt, Ep #79

B2B brands are worried their content is too boring, so they often focus on making it pretty. Justin Schmidt—the VP of Marketing at Capacity, a B2B SaaS platform—believes that’s the wrong move. In this episode of The Content Callout, Justin shares some unique ways you can source interesting and valuable content and how you can get it to rank so looking pretty doesn’t matter.  Outline of This Episode [0:56] Justin’s background in marketing + leadership [5:50] Tip #1: Pretty doesn’t always equal good content [10:19] Tip #2: Everyone should keep a swipe file [12:36] Tip #3: Join the same communities as your customers [17:50] Off-the-beaten-path places to source content [21:42] How creative ideas fit into content strategies [26:10] Where content fits in the funnel [31:06] How to create content clusters that rank [35:24] Justin’s favorite piece of content [38:22] How to connect with Justin Schmidt Resources & People Mentioned Dan.From.HR Superpath Online Geniuses Connect with Justin Schmidt Capacity Connect on LinkedIn Follow on Twitter The Support Automation Show Connect with The Content Callout https://ContentCallout.com  Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts