Dissecting the Effectiveness of Micro-Influencers with Taylor Lagace, Ep #41

Many people are familiar with macro-influencers, i.e., celebrities, athletes, or the contestants kicked off the Bachelor trying to launch their career. Macro-influencers usually have hundreds of thousands to millions of followers. On the flip side, macro-influencers may have between 100,000 to 450,000 followers. According to Taylor Lagace—the Co-Founder and Managing Partner at Kynship—they can be just as effective.  Any industry will have those people that are recognizable by face, and some are recognizable at the celebrity level. But the nano and the micro-influencers can still be effective. You just have to find the niche you’re trying to attack. So how do you do that? What’s the best way to use influencers to market your brand? Listen to this episode of Content Callout to hear Taylor’s strategies.  Outline of This Episode [0:36] Taylor’s experience at Athletes First [4:42] Why micro-influencers are important [10:15] Why Kynship prefers Facebook ads [13:28] How they determine creative success [16:06] How the content is distributed matters [18:00] How content is different in each part of the funnel [19:48] You’re selling a lifestyle OR a painkiller [28:07] Advertising across social media platforms [34:28] Are influencers for B2B companies? [36:44] Learn more about Kynship + Taylor Resources & People Mentioned Athletes First Common Thread Collective SnackNation Connect with Taylor Lagace Kynship Connect on LinkedIn The Influencer Marketing Blueprint Connect With the Content Callout Team https://ContentCallout.com  Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts

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The team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.