How to Make Social Media Your Secret Weapon per Emily Ptak, Ep #55

One of Emily Ptak’s catchphrases is that “Social media is your secret weapon.” But often—before social media can be used as the tool it should be—she notes that you have to “look under the hood.” You have to address deeper issues your business may have before sharpening your social media sword. What does that look like? Why is a more ethical approach to selling your services the key to success? Emily shares more in this episode of Content Callout! Outline of This Episode [0:45] How Emily wrote copy for famous musicians [4:13] Handling canned sales messages on LinkedIn [7:07] Tagging people on Facebook [10:45] “Social media is your secret weapon” [16:04] Take a peek under the hood [21:30] The world of sales has changed drastically [23:35] Use social media for customer service [27:35] Brands need formal crisis management in place [32:07] The struggle: human-centric or Google-centric [38:04] Does formalized education matter anymore? [41:42] How to learn more about Emily Ptak and Ptak + Co Resources & People Mentioned Copysmith  Connect with Emily Ptak Ptak & Co. Call or text Emily at 403-305-0175 Emily(at)EmilyPtak.com Connect on LinkedIn Follow on Twitter Connect on Instagram  Connect With the Content Callout Team https://ContentCallout.com  Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts