How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don’t miss it! Outline of This Episode [1:11] Camela’s 3 rapid-fire tips for listeners  [1:43] Using data to improve content strategy [5:08] Forget “features”—get to the pain point [8:30] How to use psychology to improve content quality  [11:15] The idea of nonviolent communication [13:13] Learn about Camela’s Revenue Marketing Report Podcast [14:06] The importance of a social presence online  Resources & People Mentioned Nonviolent Communication by Marshall Rosenberg, PhD Clearbit (A data activation platform) BigQuery Corporate Bro's Website and Instagram  Connect with Camela Thompson The Revenue Marketing Report Podcast Connect on LinkedIn [email protected] Connect with The Content Callout https://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts