Now is THE Time to Refocus Your Content Marketing with Joe Pulizzi, Ep #32

If your content marketing pushes seem to be missing the mark, Joe Pulizzi believes now is the best time to change your strategy. Where can you find unexpected wins? In a content world where there’s endless noise, Joe Pulizzi knows how to cut through the clutter. In this episode of Content Callout, he talks about the importance of honing in on one channel, finding your content tilt, and growing an audience.  Joe Pulizzi is an Amazon best-selling author and the founder of three different companies, including the Content Marketing Institute. He received the Caldwell Lifetime Achievement Award from the Content Council. He’s launched dozens of events and hosts numerous podcasts, including This Old Marketing with Robert Rose.  Outline of This Episode [2:23] Joe’s 3 strategies + tactics [5:56] How to build an audience in a recession [8:47] The less social media—the better [13:44] Joe still advocates for print—why? [16:56] Marketers: think outside the box [18:40] Where Joe sees the event space going [21:35] The Content Inc. six-step model [25:01] The uptick in marketing agency buyouts [27:56] How to follow Joe Pulizzi online Resources & People Mentioned BOOK: Killing Marketing BOOK: Content Inc. BOOK: Epic Content Marketing BOOK: The Will to Die Arrow Electronics Connect with Joe Pulizzi Joe’s Personal Website Sign up for Joe’s Newsletter This Old Marketing podcast The Content Inc. podcast Connect on LinkedIn Follow on Twitter Connect With the Content Callout Team https://ContentCallout.com  Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts