Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70

Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts The Art of Entrepreneurship podcast and is a mentor to other professionals in the space.  Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn’t have access to the same resources large conglomerates did. So she started freelancing, and it turned into a business.  What did the process look like? What skills did she hire for? Find out what Jackie learned along the way in this episode of Content Callout!  Outline of This Episode [1:00] Learn more about Jackie Hermes + Accelity [6:31] Traditional education versus a hunger to learn [8:34] Jackie’s tips for engaging on LinkedIn [17:51] Tips for creating and building out a course [26:41] The symbiotic relationship between marketing and sales [32:58] Setting guardrails instead of strict processes [38:02] What should the first hire be? [41:49] Jackie’s top tips for marketers [45:26] How to connect with Jackie Hermes Resources & People Mentioned Heather Monahan Shield: LinkedIn Analytics Tool Content Callout episode with Scott Cunningham Connect with Jackie Hermes Accelity Marketing Jackie’s personal website The Art of Entrepreneurship podcast Connect with Jackie on LinkedIn Follow Jackie on Twitter Connect With the Content Callout Team https://ContentCallout.com  Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts