The Interplay of Demand Gen and Content with Leela Gill, Ep #59

Demand gen and good content should go hand-in-hand. But the level of competition for businesses in Series A/Series B funding is intense, and very few make it out of startup mode. So what does it take to get to the next level? How can you develop great content and demand gen? What do you prioritize? Leela Gill answers these questions and more in this special two-part episode series of the Content Callout podcast!  Outline of This Episode [1:50] Major challenges to scale Series A/Series B businesses [6:13] Develop the demand gen engine [9:39] How to understand the “need” [11:45] How to approach the development of content [16:17] Create a feeling in the reader [19:40] How to connect with Leela Gill Connect with Leela Gill Connect on LinkedIn Follow on Twitter Connect With the Content Callout Team https://ContentCallout.com  Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts