Tyler Burch: The Role of a Digital Storyteller, Ep #53

Tyler Burch was hired as the ”Digital Storyteller” for an app called Samaritan. Samaritan is a mobile app that makes it easier for community members to support people experiencing homelessness in their area. What does his role as a digital storyteller look like? How does he leverage personal branding to benefit his company—and his career trajectory? Listen to this episode of Content Callout to learn more!  Outline of This Episode [0:35] How Tyler became The Digital Storyteller [2:21] Learn more about the Samaritan app [7:00] How to stand out in the SaaS market [8:44] Identifying your target personas  [10:57] A conversation about metrics [15:08] How to focus on things that make sense [17:34] How personal branding benefits your company [29:12] What Tyler learned from his network [35:51] Does Tyler get pushback from leadership? [38:10] How to connect with Tyler Burch Resources & People Mentioned City Care OKC Casey Graham Jay Desai Duolingo Zero to One by Peter Thiel Rory Sutherland Ted Talk Connect with Tyler Burch Connect on LinkedIn Samaritan Connect With the Content Callout Team https://ContentCallout.com  Subscribe to CONTENT CALLOUT on Apple Podcasts, Spotify, Google Podcasts