Why the Relationship Between Sales and Marketing is Paramount with Khadijah Plummer, Ep #86

Khadijah Plummer wholeheartedly believes that marketers need to develop strong working partnerships with sales teams. As a former Business Development Rep, she understands the roles of a marketer and salesperson inside and out. In today's episode of The Content Callout, we talk about improving the relationship between sales and marketing, who to develop relationships with, and how a sales lens can make your marketing content more impactful.  Outline of This Episode [1:33] Khadijah’s three rapid-fire actionable tips [2:44] How to interview for a marketing position [4:47] How to improve the relationship between sales and marketing [7:22] You’re in a new marketing role: Who do you get to know? [10:06] Why develop relationships with product managers [11:23] How a sales role helped Khadija in marketing [14:44] Khadijah’s favorites in the content marketing space [19:44] Learn more about Khadijah and her podcast Resources & People Mentioned Chris Walker on LinkedIn Seth Godin on Twitter All Marketers are Liars Purple Cow Connect with Khadijah Plummer Follow Khadijah on Twitter Connect with Khadijah on LinkedIn Khadijah’s podcast: Content Corner Connect with The Content Callout https://www.contentcallout.com/ Subscribe to The Content Callout on Apple Podcasts, Spotify, Google Podcasts