What are brands looking for in 2024?

Did you know that brands are projected to spend $47.8 Billion in influencer marketing advertising by 2027? In 2025, the industry is expected to reach a value of 22.2 Billion.So what are brands looking for?Some brands might be looking for brand awareness, drive sales, or traffic to a website. Brands and agencies need to understand what to measure and how to measure it. Here are four top KPIs (key performance indicators) brands might be measuring in 2024:ConversionsBrand liftEngagement&nbs...