S1 Episode 3 – Test and test again – how to better understand your audience with Alex Rees, Head of Digital at Attest

How can you tell if your content is working? What will your customers prefer, design A or B? Alex Rees, Head of Digital at Attest, shares ways to tell if your content is performing and how to effectively test your content. We chat about how to design tests based on what you want to find out and why. Plus how to measure success and get stakeholder buy-in to a rapid test and learn approach. Found a great way to test your content? Tell us about it on Twitter @DigiContentPod.