S2 Episode 4 - How to be an exceptional content designer, with Sarah Richards, creator of the content design discipline

Sarah Richards, author of 'Content Design' and creator of the content design discipline takes us through some of the key techniques for creating amazing content. She goes through ways to reflect users’ mental models back at them by using their language and their way of thinking. We chat about journey mapping, value mapping, job stories and other ways to ensure you're creating purposeful content and bringing your organisation with you. We also discuss the importance of accessibility and the ne...